FROM
THE EDITOR
This week we take a look at the dark side of FPGA and tool marketing,
the superlative claim. You know the ones, "World's Best FPGA", "Industry's
Smartest Synthesis", the list changes almost daily. In an
effort to win our affection, or at least our business, companies
just can't stop dreaming up new ways to convince us that their
products are the very best. Does this type of marketing really
impact our buying decisions? Is there a price to be paid for all
this marketing madness? Our new feature this week, the best ever
of its kind, takes the world's most profound look at the topic.
Thanks
for reading! If
there's anything we can do to make our publications
more useful to you, please let us know at: comments@fpgajournal.com
Kevin
Morris – Editor
FPGA and Programmable Logic Journal
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World's Best FPGA
Article
Up to 53% More Interesting
Portland, OR – May
10, 2005 – FPGA
Journal announced today the immediate availability
of the world's best FPGA-related article. Developed
with FPGA Journal's newest editorial technology, it's
up to 53% more interesting than our previous generation
pieces. It contains absolutely the most grandiose superlatives
with fewer futile forays into lackluster alliteration,
providing a fountain of profound metaphoric insight
into marketing trends in the programmable logic industry.
Readers of this article may be up to 28% more intelligent
than those perusing competitive publications such as
Electronic Engineering Times. (If you're bringing the
average down, please stop reading now.)
The FPGA market is one of the most
ferociously competitive in the semiconductor industry.
With technological progress that has exceeded the pace
of Moore's law over the past 10 years, product and
technical leadership have changed hands frequently.
The companies in the business of providing silicon
and tools to this rapidly expanding market are relentless
competitors, looking for every possible advantage that
will allow them to capture a few market share points
from a rival. Over the past few years, this game of
one-upsmanship has led to an almost unprecedented scrimmage
of superlatives. It seems that every week a different
company or technology is claiming to be the industry's
biggest, fastest, lowest power, highest quality of
results, most secure, or cheapest. [more]
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