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New Kid in Class
SiliconBlue Debuts Low-Power FPGAs
(Kevin Morris)
There’s a new kid in class.
We’ve all been through this scenario before. All the players are comfortable in their established roles. The leader tries to stay ahead and always communicates with the purpose of maintaining the perception of leadership. The second player vies constantly with the leader for supremacy and mind-share, always trying to one-up the alpha dog. The third through fifth players are constantly flanking, trying to differentiate and establish themselves based on supremacy in a particular niche.
For years now, Xilinx, Altera, Lattice, Actel, and QuickLogic have tried, taunted, and tested each other in the programmable logic market. One could almost model it with Bruce Tuckman’s 1965 Forming – Storming - Norming – Performing model for describing the stages of group development. For the past few years, the FPGA class has been Performing. Now, a new kid just walks in and sits down. Everybody has to re-think and re-group. SiliconBlue is here.
A new FPGA company making it to the “announcement” stage is a rare event indeed. Sure, we’re always tracking a number of “stealth mode” startups who are developing FPGAs or FPGA-like technology. Usually, these companies begin, live and end in stealth mode without ever shipping devices in volume. Starting a new FPGA company is a daunting and complex task. It requires far more than just an innovative silicon architecture or novel tool idea. The FPGA business is mature and tough. Companies have to compete on multiple fronts, including tools, silicon architecture, application engineers, distribution, IP, design kits, reference designs, marketing, and much more.
SiliconBlue is different, however. For starters, they have a seasoned management team made up of programmable logic industry veterans. They know where they can add value and differentiate themselves, and they know where to surf the existing ecosystem of tools and technology to get to market without re-inventing too many wheels. The areas they’ve targeted for differentiation are key in many of the emerging growth markets for FPGAs. Intrigued? Let’s take a closer look.
SiliconBlue is announcing a family of low-cost, low-power, non-volatile, 65nm FPGAs dubbed iCE. The iCE family has four members ranging from 2K to 16K logic cells (a logic cell, in this case, being a 4-input look-up table or LUT) and 128 to 384 user I/O. For comparison purposes, the closest match would be the 90nm Xilinx Spartan-3E family, which ranges from 2K to about 33K logic cells and 108 to 376 user I/O (the overall Spartan-3 line ranges from 1.5K to 74K logic cells and 108 to 633 user I/O). Altera’s 65nm Cyclone III family ranges from 5K to 120K logic cells and 182 to 531 user I/O. The density comparison makes it clear that SilconBlue’s iCE is focused on the small and inexpensive end of the low-cost FPGA range. [more]
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